Microsprint 2 Report
Personas and Context Canvas
I have identified four different personas for the restaurants problem.
1.
Fictional name: Bob McDonald
Demographics: 29 year old, single man with no children. Has a bachelor's degree from a foreign university. Currently in vacation.
Motivations: He is very hungry and wants to eat a good meal fast. He expects the app to help him find a good restaurant in an easy manner given the large number of options available. He also doesn't speak Spanish, however, he does speak English. He is a pedestrian.
Technical ability: He is very comfortable using smartphones, smart watches, etc.
Devices: He has a latest generation smartphone (iPhone 8 or iPhone X OS 11, Google Pixel 2 on Android Oreo).
2.
Persona: Local with poor sense of location
Fictional name: Alicia Gomez
Demographics: 40 year old, married woman with 1 child. Has a bachelor's degree and works as an accountant for a national firm.
Motivations: She lives in Bogota but suffers from poor orientation/location. She wants to explore the area in its entirety but she doesn't really know how to get around. The poor signalization in the area affects her ability to move! She is a pedestrian.
Technical ability: She is only comfortable using smartphones for simple purposes (no complicated menus, features that can only be accessed after several touches). Anything else will frustrate her.
Devices: She only has a smartphone with her. It is a old iPhone or Android (iPhone 6 on iOS 10, mid-tier Android device with Marshmallow version).
Fictional name: Alicia Gomez
Demographics: 40 year old, married woman with 1 child. Has a bachelor's degree and works as an accountant for a national firm.
Motivations: She lives in Bogota but suffers from poor orientation/location. She wants to explore the area in its entirety but she doesn't really know how to get around. The poor signalization in the area affects her ability to move! She is a pedestrian.
Technical ability: She is only comfortable using smartphones for simple purposes (no complicated menus, features that can only be accessed after several touches). Anything else will frustrate her.
Devices: She only has a smartphone with her. It is a old iPhone or Android (iPhone 6 on iOS 10, mid-tier Android device with Marshmallow version).
3.
Persona: Young person that tends to visit the area in a group.
Fictional name: Juliana Casas
Demographics: 21 year old, single woman with no children. Currently pursuing a bachelor's degree from a local university. Has many friends of her same age & demographics.
Motivations: She constantly visits the area with her friends to try out trending restaurants. She loves to eat new things. However, it has been hard for her to spot the new/flashy restaurants. Currently she relies on word of mouth but she really wishes the process was easier.
Fictional name: Juliana Casas
Demographics: 21 year old, single woman with no children. Currently pursuing a bachelor's degree from a local university. Has many friends of her same age & demographics.
Motivations: She constantly visits the area with her friends to try out trending restaurants. She loves to eat new things. However, it has been hard for her to spot the new/flashy restaurants. Currently she relies on word of mouth but she really wishes the process was easier.
Technical ability: She is very comfortable using smartphones, smart watches, etc.
Devices: She has a latest generation smartphone (iPhone 8 or iPhone X OS 11, Google Pixel 2 on Android Oreo).
4.
Devices: She has a latest generation smartphone (iPhone 8 or iPhone X OS 11, Google Pixel 2 on Android Oreo).
4.
Persona: Data scientist interested in restaurant trends and pedestrian behavior.
Fictional name: Raul Mendoza
Demographics: 30 year old, government worker. Focused on his job, with 9am to 5pm schedule.
Motivations: He wishes to know how many people visit areas like Zona G or Zona T on a daily basis to provide support on decisions made on these areas (for example Zona G pedestrian only). At the moment, he can only rely on estimations.
Fictional name: Raul Mendoza
Demographics: 30 year old, government worker. Focused on his job, with 9am to 5pm schedule.
Motivations: He wishes to know how many people visit areas like Zona G or Zona T on a daily basis to provide support on decisions made on these areas (for example Zona G pedestrian only). At the moment, he can only rely on estimations.
Technical ability: Has an advanced technical ability. He is able to use data to exploit trends. Comfortable using web pages and dashboard-like software.
Devices: Desktop or laptop with good specs (Intel iCore 5+ processor with 8Gb of RAM and decent graphic's card).
https://drive.google.com/file/d/13-1n6lOdVgFIW98QQ_0-27V94H1TNYe4/view?usp=sharing
Devices: Desktop or laptop with good specs (Intel iCore 5+ processor with 8Gb of RAM and decent graphic's card).
Context Canvas
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