Restaurantes - Personas
I have identified three different personas for the restaurants problem.
1.
Fictional name: Bob McDonald
Demographics: 29 year old, single man with no children. Has a bachelor's degree from a foreign university. Currently in vacation.
Motivations: He is very hungry and wants to eat a good meal fast. He expects the app to help him find a good restaurant in an easy manner given the large number of options available. He also doesn't speak Spanish, however, he does speak English. He is a pedestrian.
Technical ability: He is very comfortable using smartphones, smart watches, etc.
Devices: He has a latest generation smartphone. He also has a smart watch that he uses when walking.
2.
Persona: Local with poor sense of location
Fictional name: Alicia Gomez
Demographics: 40 year old, married woman with 1 child. Has a bachelor's degree and works as an accountant for a national firm.
Motivations: She lives in Bogota but suffers from poor orientation/location. She wants to explore the area in its entirety but she doesn't really know how to get around. The poor signalization in the area affects her ability to move! She is a pedestrian.
Technical ability: She is only comfortable using smartphones for simple purposes. Anything else will frustrate her.
Devices: She only has a smartphone with her.
Fictional name: Alicia Gomez
Demographics: 40 year old, married woman with 1 child. Has a bachelor's degree and works as an accountant for a national firm.
Motivations: She lives in Bogota but suffers from poor orientation/location. She wants to explore the area in its entirety but she doesn't really know how to get around. The poor signalization in the area affects her ability to move! She is a pedestrian.
Technical ability: She is only comfortable using smartphones for simple purposes. Anything else will frustrate her.
Devices: She only has a smartphone with her.
3.
Persona: Young person that tends to visit the area in a group.
Fictional name: Juliana Casas
Demographics: 21 year old, single woman with no children. Currently pursuing a bachelor's degree from a local university. Has many friends of her same age & demographics.
Motivations: She constantly visits the area with her friends to try out trending restaurants. She loves to eat new things. However, it has been hard for her to spot the new/flashy restaurants. Currently she relies only on word of mouth but she really wishes the process was easier.
Fictional name: Juliana Casas
Demographics: 21 year old, single woman with no children. Currently pursuing a bachelor's degree from a local university. Has many friends of her same age & demographics.
Motivations: She constantly visits the area with her friends to try out trending restaurants. She loves to eat new things. However, it has been hard for her to spot the new/flashy restaurants. Currently she relies only on word of mouth but she really wishes the process was easier.
Technical ability: She is very comfortable using smartphones, smart watches, etc.
Devices: She has a latest generation smartphone. She also carries around a smartwatch.
Devices: She has a latest generation smartphone. She also carries around a smartwatch.
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